A Few Pointers To Increase Your Ebay Sales Even As An Ebay Newbie

A Few Pointers To Increase Your Ebay Sales Even As An Ebay Newbie

Posted on 30. Jun, 2013 by in Archived Post

With you being a new eBay seller, unfortunately, you are behind the “8” ball. Why? Ebay gives “preferential treatment” to established sellers such as those with high sales volumes and plenty of good feedback thus making it easier for their products to be displayed in a higher search position than others. When you start out, your listings will probably be very close to the bottom of any category. Well, what can be done to change that?

Keep in mind that when a user performs a search in popular category, they will end up seeing hundreds of results fighting for their attention. Thus, the higher your product is listed, the better chance you have of getting more views. Therefore, your goal is to get your product to appear as high in the results as possible. It will be hard as you are not a Powerseller yet, but you have to start somewhere.

So, how can you influence your listings position? Here are a few tips that may help:

Offer Free Shipping – This appears to push listings higher in a category. Will eBay make more from listing fees if you include shipping in the total price? Probably so….but your goal is to increase your sales volume.

Listing Optional Extras – I hate to say it as the Listing Extras will cost more, but it does appear to have an impact on the listings’ position.

Extended Listing Times – Again, I hate to say it as the cost for a 10+ day listing is more, but the chances of the listing appearing higher up is……..high.

Now, if you want to get an edge on your eBay rivals, you will need to monitor your profitability for each “Listing Option” that you purchase. Monitoring these options may very well play a big role in your business’ success or failure.

I would highly recommend that you perform “split-testing” on each of your listings. If you can, create two listings for similar products (preferably, products that you can sell in quantities). Setup the listings to be the same with the exception of one “Listing Optional Extras”. As an example, you could pay to add “Bold” or a “Subtitle” to your listing. Run the listings side-by-side until the listing is over and check the results.

See which of the two shows up higher in the eBay search results. Then check the views and sales of each. Whichever listings is the winner, then your next listing should be based on that one with a new “Extra” added. You will repeat this process each time until you have split-tested each of your products.

This process may seem tedious, but I can assure you that it will be well worth your wait. These tests will give you insight into how to best market your product(s) on eBay.

Let’s get started with setting up your listings.

Begin by clicking the “Sell” link at the top of the eBay homepage and the select “Advanced Sell”. Then enter a descriptive phrase in the text box to help locate the product category. Click “Start Selling” and choose the categories displayed. If you don’t see an appropriate category, you can “Browse” and choose the category that your product is best aligned with. Then click “Continue”.

Choosing Your Title – Remember the article “Two Tools That Will Be At The Core Of Your Online Success”? In that article, I discussed the importance of the Google Keyword Tool and how it can help you identify volume driven search keywords. Those words or phrases will be put to use in your title. You want to make absolutely certain that your keywords are in the listings title. Again, you can implement split-testing with your listings using various keywords and phrases.

Note: You have to be careful in setting up your split-tests as eBay does not like what they consider “Duplicate Listings”. Multiple “Duplicate Listings” can result ultimately result in an account suspension. So, variations in title alone may not be enough….you may have to create a few differences in the descriptions as well. Unfortunately, you have some eBay sellers that make a good living off what I would consider as duplicate listings in an attempt to “flood the market” with their product(s). Not something I would recommend as eventually you would get caught.

A Picture Is Worth A Thousand Words – Make every effort to take the best possible picture of the actual product you are selling. Avoid generic pictures at all cost. Take the pictures in natural lighting. Take close-ups as needed (for example, if you are selling handbags, detailed pictures are essential). The first picture if free and additional pictures come with a cost.

Keep your descriptions short and simple – Try your best to keep the first two or three sentences focused on selling the product. If you are unable to adequately describe the product using eBay’s listing options, then you can describe the product in more detail in the description box.

Pricing Strategies – To start out, you will select the “Fixed Price” tab and enter a “Buy It Now” price. In general, buyers simply do not like to wait until the end of an auction. They want their product now much like being in a physical store. If you have multiple products to sell, you can add the number to the listing. This will help minimize your overall listing fees as well. Also, with “Buy It Now”, you can select the option to accept payment immediately after the buyer selects your product. You can allow potential buyers to send you a “Best Offer” by placing a check mark in the box next to “Allow buyers to send you their Best Offer for your consideration”. I would hold off on this option until you get a good feel of your sales volume and profit margin. If you have enough profit margin built in, you can use this option to help boost sales, but be clear on the minimum you would accept.  Set the “Duration” to “Good ‘til Cancelled”. As a new seller, Paypal may very well be your only option of receiving payments. Another tip, perform “Free Shipping” split-testing on your products, too.

Now that you are nearing the end of your listing setup, you will see a “Make your listing stand out” page which gives you the option to add “Extras” to your listing which may enhance the listing search results position. Several of the options may lead to sales, but don’t bank on it. The “Featured Plus” option is pricey, but guarantees that your listing will appear at the top of the search results page that your product would appear on regardless of whether you chose this option. So, if your listing came up on the second page of a search result WITHOUT this option, adding this option would push it to the top of the same page….not the top of the first page of the search results.

Check out your listing via the “Listing Preview” and make sure it looks appealing and enticing enough to click on. Review your fees (including the Final Value Fees) which should be at the bottom of your listing and make sure it is reasonable. Remember, the Listing Fee/Insertion Fee is paid once regardless of the number of products you are selling and the Final Value Fee is a cost per sale. Please keep in mind that your overall cost may be higher due to split-testing, but understand that in the long run this analytical process will be well worth it. You have to take these fees into consideration when you are estimating your profit. Then click “List your item”. Afterwards, attempt to find out where your listing appears in the search results using the keyword phrase you identified earlier in the listing process.

What has sold well for me in the past:

  • Handbags – Purchased (in bulk) these items locally from the Garment District in L.A.. Buying in bulk enabled us to receive huge discounts which we were able to pass along to our customers. As mentioned in another post, we selling somewhere in the range of $2,000 per month and more.
  • Wallets
  • Software – Tools to fix/repair PCs. Software that solves a users’ problem(s) will typically do well….for example, data backup and recovery, registry repair, operating system restore, virus removal, PC security, etc.

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19 Responses to “A Few Pointers To Increase Your Ebay Sales Even As An Ebay Newbie”

  1. sandy

    11. Jul, 2013

    In a second of insanity I shift+deleted few imp backup files by mistake

    Would you happen to hawk s/w tools which retrive those deleted files?

    Reply to this comment
    • Big Dave

      Big Dave

      14. Jul, 2013

      Sorry to hear that…you know, there are tools online that can help you retrieve deleted files (such as “Undelete”). Some of those tools are free as well.

      Reply to this comment
      • George.

        14. Jul, 2013

        Thanks Dave, Did find a few online versions.. but seems steeply priced at $60 USD for a single user. I am still exploring cheaper vendors.

        Reply to this comment
  2. Sandy

    12. Jul, 2013

    They say a good Picture can substitute a 1000 words. My personal experience on ebay is that I am partial to those products on sale which have a picture next to it.

    Reply to this comment
    • Sky

      19. Aug, 2013

      I agree. Pictures are worth 1000 words…I won’t even consider something on Ebay that doesn’t have good photos.

      Reply to this comment
  3. Mike

    13. Jul, 2013

    Would you say you could extend that out to a general point that garments are easy to sell?

    Reply to this comment
    • Big Dave

      Big Dave

      14. Jul, 2013

      Good question…..I can’t give a firm answer on that. I do know that we did very well with handbags and wallets…

      Reply to this comment
  4. Taha ayub

    16. Jul, 2013

    Do you offer free shipment for you products? don’t it cast you much?

    Reply to this comment
    • Big Dave

      Big Dave

      17. Jul, 2013

      During my time on Ebay, yes, I did offer free shipping which caught the attention of our potential buyers…as for cost, no, it did not cost me too much. Still may a decent profit from each sale.

      Reply to this comment
      • Taha ayub

        17. Jul, 2013

        Shipment cost also depends upon the type of product you ship, like Camra’s almost cost $70 to ship to my country , so do you suggest starting business on those items that cost little to ship?

        Reply to this comment
        • Big Dave

          Big Dave

          19. Jul, 2013

          Taha,

          Whatever it takes to keep your cost to a minimum should be done….

          Reply to this comment
          • Taha ayub

            19. Jul, 2013

            hmmmm, That’s the point, Thanks Dave for responce

        • sid

          21. Jul, 2013

          The number of days required for delivery also determines the customer choice.

          Reply to this comment
  5. Ronny

    09. Aug, 2013

    Hey Dave, I wish you had a contact page, and a subscribe to comment plugin.

    I just want to ask you about that plugin(s) do you use on http://www.portablewasherdryercombo.com/.

    Thanks in advance.

    Reply to this comment
  6. Ronny

    10. Aug, 2013

    Thanks for the reply. What do you use to make the “best option” or “bet recommended” to show on the posts on the home page

    Reply to this comment
    • Big Dave

      Big Dave

      10. Aug, 2013

      That’s one of the features of the ProReview Theme….if you’re planning a review site, this theme is considered one of the best.

      Reply to this comment
  7. John

    19. Aug, 2013

    eBay used to only collect fees on the items list price (not shipping), but that was changed a little while ago. I used to put the maximum allowable shipping and reduce the list price by that amount to minimize the impact of the fees.

    Reply to this comment

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