How To Choose A Business To Start – Part Two

How To Choose A Business To Start – Part Two

Posted on 13. Apr, 2013 by in Archived Post

Ok…so you are still trying to decide what type of online business to start. The opportunities are limitless, but you must understand the importance of building a business around your skill set, experience, and passion. By getting a clear picture of what these really are, you will end up saving yourself time and money and propel yourself towards an online passive income business geared towards your strong suits.

Don’t Waste Your Time

I mean, c’mon, why waste your time and effort building a business that you have absolutely no passion for? I have been down that road so many times as I’m sure you have read in my post “How To Chose A Business To Start”. I cannot count how many hours and dollars went into trying to start “this” and “that” without any success at all. Sure, it may have been exciting for a moment or two, but once the excitement died down, so did the business.

Major Roles To Play

I really want you to avoid wasting countless hours and dollars starting “this” and “that” and focus on building your online business around your strengths. Now, an author named Michael Gerber (E-Myth series) raises a good point by stating that business owners should fulfill three roles:

  1. Technician – This is the person that carries/fulfills the daily duties to get the job done. He/She is the one that works on the product. If there were no technician in the business, no product would get built and delivered to your customers. On the flip side of things, without the manager or entrepreneur, the technician might be enticed to “run wild” as a result of not having any focus.
  2. Manager – This is the person that puts the plans in place and organizes what needs to be done. He/She also is the primary point of contact for the business and is the “middle-man” when it comes to dealing with your customers. Thus, this person should have very good communication and negotiation skills.
  3. Entrepreneur – This person is the “brains” of the business – intuitive and an idea-generator. He/She provides the vision for the business.

Decisions, Decisions

You need to decide which role you fall in to. Granted, most will fall into the role of a technician. Why? Most of us started our business because we developed a skill or product that we felt could provide us with a comfortable living. For years we were utilizing our skills to make money for our employer, but a thought came to us that we could take those same skill sets and use them to make money for ourselves. Unfortunately, for most of us, generating money or sales does not always translate into profitability. And that’s where the manager steps in with his/her knowledge or real world experience of business finance. Now, the manager would have no use for his profit/loss statements or communicative skills if there were no customers. In steps the entrepreneur with his/her ability to generate ideas for products or services that customers either want or need. Each role is in some way tied and dependent on the other.

I understand that we may not have the skills to fulfill each role, but if we are unable to outsource a role that we are weak in, then we absolutely must take the time to develop our skills in those areas. Whether it means we must take some courses in business management or develop a technology or gain a better understanding of how to become an idea-generator, then we/you must do it.

Next Step:

Be honest with yourself and identify which role fits your strengths (technician, manager, entrepreneur). For the role(s) that you are weak in, you have two choices: 1.) Consider partnering or outsourcing that role or 2.) Take classes to better your skills to fit the role(s).

 

 

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17 Responses to “How To Choose A Business To Start – Part Two”

  1. VahnCross

    12. Jun, 2013

    In my experience, I think the hardest job has to be the technician. He has everything in his hands and has to have skills to handle the workload. And if the work’s not done, the manager and entrepreneur just creates ways to solve the problem.

    Reply to this comment
    • Big Dave

      Big Dave

      13. Jun, 2013

      Interesting point…I think it’s the technician as well, but for a different reason….he/she has the shortest leash if things don’t go well.

      Reply to this comment
      • VahnCross

        13. Jun, 2013

        Yes, exactly. The technician has to take all the heat when something goes wrong. Even if they say the manager or the entrepreneur has greater responsibilities to keep the business running, the technician is still the lifeblood of the business.

        Reply to this comment
  2. Sky

    17. Jun, 2013

    I definitely full into the entrepreneur position first and foremost – I am always coming up with creative ideas. However, I am working on being more of a technician so that I can balance my creative side with something that actually results in money later.

    Reply to this comment
  3. SharonJ

    18. Jun, 2013

    I think that whether or not people have the skill set to be these different positions, when you are first starting out, you pretty much have to be all of them at once. I know I can’t afford to outsource any of these positions, although I’d like to.

    Reply to this comment
  4. BreatheOut

    21. Jun, 2013

    Quantity and Quality of the work often separates these three people. But I’ve got to say that the technician often has the bulk of the work.

    Reply to this comment
  5. James

    21. Jun, 2013

    Do you have any suggestions for online classes that will help build the role (or roles) that an individual is weak in?

    Reply to this comment
    • Big Dave

      Big Dave

      23. Jun, 2013

      James, I don’t have any suggestions at this moment….but let me check into a few and get back to you.

      Reply to this comment
  6. SharonJ

    23. Jun, 2013

    I’d like to hear some suggestions as well, I’m really good at the entrepreneur role and pretty good at the Manager one, but not so good at technician….

    Reply to this comment
  7. Natalie Thom

    10. Jul, 2013

    So how do those three roles fit in with your business? Are you all three or have you outsourced any/let your wife take over some?

    Reply to this comment
  8. Taha ayub

    14. Jul, 2013

    Can all the three role be handled by a single person 🙂

    Reply to this comment
    • Big Dave

      Big Dave

      14. Jul, 2013

      Hi Taha,

      It would be difficult to manage, but yes it can….

      Reply to this comment
  9. taha ayub

    15. Jul, 2013

    And we can hire a VA any time if things get tougher as you have mentioned in our other blog as well ,

    Reply to this comment
  10. Mike

    17. Jul, 2013

    I think I’m easily an entrepreneur and a manager but currently lack the online skills of a technician. This doesn’t worry me so much as I know I can learn them easily where as it’s much more difficult to learn to have the ideas of an entrepreneur.

    Reply to this comment
    • Hassnain

      21. Jul, 2013

      Yeah Mike, it’s better to hire a skill full person if you do not have desired expertise

      Reply to this comment
  11. Rebecca

    17. Jul, 2013

    This is a good way to think in terms of forming a partnership. I believe partners should have complimentary skill sets to really form a synergy. If one has the ideas and the other has the skills to implement them, this is ideal!

    Reply to this comment
  12. John

    24. Aug, 2013

    I like to think that I’m a blend of all 3, but probably strongest as a manager.

    Reply to this comment

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