Keyword Research – SERP Boosting Advice – 4 Tips To Making Google Adore Your Website

Keyword Research – SERP Boosting Advice – 4 Tips To Making Google Adore Your Website

Posted on 14. Feb, 2014 by in Archived Post

Remember how SEO used to be? Find some keyword(s), add them to your meta and title tags, dump as many as you can into your articles, sprinkle some affiliate links in and….BOOM….your site would start jumping in the SERPs (make its way up the search results).

That was pre-Hummingbird…now, during this post-Hummingbird era, you’re starting to hear folks say that “keyword research is no longer that important”. That’s completely and utterly wrong. The results of Google implementing Hummingbird is this…a users’ search query is interpreted more clearly and the query may be re-worded with the hopes that Google can answer respond to their question a bit better – with more relevant and accurate results. For example, “Where is the closest skating rink?” may be reworded to say “skating rinks (your city/state)”.

To me, that still says you need to understand what kind of word/phrase your potential visitors/customers would use even though Google may reword it. Adding the kind of language in your content that is semantically tied to the keywords you identify will definitely help you. Long tail phrases, which are also very important, will also build your chances of being bumped in the search engine ranking due to relevancy.

Simply put….doing your due diligence when it comes to keyword research should still be a critical part of your overall SEO strategy.

So, although many of us have heard a few of the Hummingbird horror stories, we need to understand that Google is really trying to get a feel of the intent behind a searchers “search”. But don’t get it twisted…don’t interpret it as meaning keywords are irrelevant, what a searcher types in the search box will continue to be “golden data” for Google.

If anything, Hummingbird taught us that we need to continue building on keyword phrase/longtail keywords and the likes. Those search terms tied to your keywords that “you looked down on” because they only brought in “100” local searches per month are now deemed valuable from a Hummingbird standpoint. The “low volume” (not “no volume”) keyword phrases can help build on the “reach” and “relevancy” of your site to the keywords you are targeting (trying to rank for). For example, if you are an Amazon affiliate and have a review site for the Amazon product you are promoting, you should consider developing page(s) that specifically answer, in detail, the following:

  1. Why buy [product]?
  2. What are the features [product]?
  3. Where to buy [product]?
  4. Who can benefit from [product]?
  5. How the buyer can best utilize the [product]? The “How To’s”….

You can add several variations of each question and build out content to address them. By doing a simple product search using Google Adwords, you can find several “How To’s” that you can answer in detail if you know your product and have done your due diligence. Adding relevant videos and enabling sharing of your content can benefit your site, too. Doing this will help engage your potential buyers which is a good thing in “Google’s eyes” and, in turn, moves your site closer to becoming an “Authoritative site”.

And you will have built a blog or review site that potential buyers will want to visit and possibly tweet, “Like”, “Pin”, “+1”, or link to. You want to be seen as a leader in your niche….a site that potential buyers can turn to for answers.

Now, you can see how spending time to find the right keyword phrases and building on “low volume” phrases can help drive traffic to your site and promote you as a “Leader” in your niche. Gone are the days of just throwing up a website drowned in keywords and watching it skyrocket in rankings. That’s a thing of the past. Understanding the terms or language that your buyers use is the place to start. Utilizing those terms, sprinkling your content with those terms will assist in solidifying your authority in your niche and you will eventually end up getting more links from people within your niche. Thus, your link profile will be viewed in a positive light by Google and other search engines.

Good, original, unique, and relevant content is king!!! Your content needs to be lined up with the searchers’ intent. That content should be natural and well-structured (from site architecture to multiple categories to content layout/page structure). For you to accomplish this, you need to do what? Yep, keyword research.

If you don’t want to spend the time to put up good content…..future Google “algorithm changes” will fix that and you’ll have a much bigger problem on your hands. Google Panda and it’s “big, bad” sister Penguin made all of us take a closer look at the quality of content we were publishing. Down in the ranking went websites tied to spam-based profiles. We have a better understanding of the importance of quality links. Nowadays, those types of links are hard to come by and other site owners won’t link to you if you have a poorly written/poor quality, spammy looking site. If Google sees that visitors are backing out of your site quickly after clicking through to it from a search (“bounce rate”), don’t you think that eventually they’re going to take a closer look at your site and do something about it? They want their searches to be satisfied or have a good user experience when visiting a site they found through Google. Makes sense to me….so, provide quality content to the searcher and your website will benefit from it whether it be more “long staying” visitors or conversions.

Next Steps:

  • Continue to keep in mind that keyword research is indeed important
  • It’s about “phrases and keyword strings” – do they match with the searchers intent?
  • Develop pages around specific topics or keyword phrases and not just a main keyword
  • Revisit your site’s architecture and ask yourself if it’s structured in a way that “flows” (top-down) smoothly from your main keyword

P.S. In response to multiple requests I’ve received from a few visitors, I will be offering four affordable “Keyword Research Packages” that will be targeted to Amazon Affiliates, Clickbank Affiliates and Adsense Earners. Why only Amazon and Adsense? Simple…I’m a big believer in both, well-established programs (see my article on the benefits of partnering with Amazon) and I have the tools and keyword research experience to identify potentially profitable product keywords (or keyword phrases) within an Adsense or Amazon niche.

True keyword research involves:

  1. Hard work – you will spend hours brainstorming with the hopes of pinpointing your main keywords
  2. Quite a bit of time filtering though 100’s or sometimes 1,000’s of keywords with the hopes of finding the right keyword(s)
  3. More time identifying proven resources that provide the most accurate information available on your keyword phrases….and time is money
  4. Money to pay for the “right” keyword tools

My “Keyword Research Packages” will help you:

  1. Take the “guesswork” out of identifying potentially profitable niches and relevant keywords or keyword phrases
  2. Identify Amazon products and product groups that could increase your monthly Amazon Affiliate Earnings (perfect for Review-type sites)
  3. Save time which, in turn, will allow you to focus on building other aspects of your business
  4. Save money as our packages are affordable for nearly everyone

Click Here To See Our Current List Our Current Keyword Research Packages For Sale

 

 

 

8 Responses to “Keyword Research – SERP Boosting Advice – 4 Tips To Making Google Adore Your Website”

  1. Alissa

    15. Feb, 2014

    I just signed up to take a look at ClickBank Affiliates. I hadn’t heard of them before.

    What is the difference between keywords and longtail phrases? How do you list them differently in the meta data?

    What do you consider affordable for the SEO packages?

    Reply to this comment
    • Big Dave

      Big Dave

      16. Feb, 2014

      Alissa,

      The difference between keywords and longtail phrases is the number of words involved. Main keywords typically contain no more than three words whereas phrases can be a bit longer – four or more words built around your main keyword(s). There is no need to list them any differently in your meta data.

      As for SEO packages, I’m not sure that’s needed in this day and time. If you’ve done your due diligence in terms of locating good, rich, profitable, low-medium competition keywords and you build your content around those keywords…then, with a few high-quality backlinks, you should start seeing some upward movement in the SERPs. Now, I’m going to give you one of my “famous shameless promos”…check out my Keyword Research Packages. This will save you some time when it comes to identifying solid, profitable keywords. I’ve put in a lot of time and effort into building these packages and believe that you will benefit from them. If you have any questions, please let me know….thanks.

      Reply to this comment
  2. April

    15. Feb, 2014

    I’m not sure why SEO would be irrelevant. Based on what you’re saying here, Google still has to locate your content with the reworded phrases. I hadn’t heard this myth before, but I’m glad I saw this article before someone led me astray.

    Reply to this comment
  3. Brooke

    16. Feb, 2014

    Other than the Google Keyword Tool, are there any web tools you suggest for finding the best keywords?

    Reply to this comment
    • Big Dave

      Big Dave

      16. Feb, 2014

      Brooke,

      Two tools that I have used and would recommend…..Longtail Pro by Spencer Haws and Market Samurai. Both are two highly effective and efficient tools to help you identify keywords. Once you master those tools, you’ll be on your way to finding traffic generating and profitable keywords to develop content around.

      Reply to this comment
      • Brooke

        19. Feb, 2014

        Thanks. I’m going to do some practice with those. I had a short class on SEO but I think it’s something you have to keep at in order to really become proficient.

        Reply to this comment
  4. Samuel

    16. Feb, 2014

    Dave,

    Absolutely are the days gone of SEO that could rank high, built with low quality links.

    I wish I personally had more time to do research since the time-research of ranking higher in Google today has gone even higher.

    Thanks for the post!

    – Sam

    Reply to this comment
  5. James

    17. Feb, 2014

    Not only is good solid content important in directing your readers to your site, but it is also important for keeping them there… and bringing them back. It is important to focus on keywords and site rank, but it is also important to focus on quality and retention.

    I’m glad search engines are finally doing something to get rid of the low quality junk sites. (Even if it does make it a bit harder for us folks trying to make money passively online)

    Reply to this comment

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