Little Amazon Seller Tips = Lasting Amazon Seller Success

Little Amazon Seller Tips = Lasting Amazon Seller Success

Posted on 07. Aug, 2013 by in Archived Post

Setting up an Amazon store and adding items on their virtual shelves is just the beginning. To be successful you need to find customers, get them to buy with a convincing listing, and, of course, fulfill their order quickly.

So, the first question you probably have right now is “How can my potential buyers find me on Amazon?” If you have done your “pre-Amazon store” due diligence, you have already picked good categories and good keywords which will enable your potential buyers to find you. In most cases, most products are found in Amazon’s or Google search results. And, as you already know, the higher the listing in the search result, the better the chance of being “clicked” and the more sales you will make.

How does Amazon determine where a product or item will shown in a search result?

Keywords or Keyword Phrases

I believe Amazon compares the searchers keyword phrases against the product name, brand or manufacturer and the keywords the you included when you setup your listing. This is another good reason why you need to identify your keywords using the Free Google Keyword Tool, Long Tail Pro or Market Samurai. Your keywords should absolutely be in the title and different variations or phrases in the “Search Terms” section of the product details.

I’m thinking Amazon may use keywords to put together a list of products and, using some sort of algorithm, ranks them based on relevancy. As you can see, if you do not have a product title and description that matches the search query, there’s a good chance your product will not show up in the results page of a potential buyers’ search query.

Much like Google, you may find it easier to compete for long tail keywords and you can enter those keywords in the “Search Terms” field. Let’s say a searcher types “computer tool kit” in the Amazon’s search field. From that, they should see a list of products or items relevant to their search and that list is over 58,000. Now, what you should do is expand your keywords to long tail keywords to reduce the level of competition and use those keywords in the “Search Terms” field when creating or modifying your listing.

To produce those long tail keywords for free, use the Google Keyword Tool. Choose one of your main keywords, click “Broad”, enter the captcha and click  the “Search” button. This will show you all the list of phrases Google views as related to your search term. And I think that users will enter phrases in Amazon very much like they enter them in Google, so you should document those phrases and use them for your products.

The same way it is possible to get listed on the first page of Google for a long tail keyword or key phrase, you could do the same for your products in Amazon. To me, it’s much less competition for long tail keywords, so why not utilize them in your Amazon “ranking” strategy to rule a product category.

Total Number of Amazon Sellers

I believe Amazon also rewards products that tend to be resold. Yes, keywords are important, but when I perform various searches for products, some tend to rank higher due to being resold. If your product(s) are not being resold, you may have a challenge on your hands.

Sales Volume

It also appears that Amazon gives preference to products that sell very well. And why shouldn’t they? They’re making money from it, so why not? Therefore, if your product sells well, your product should rank higher which should/would lead to more sales as compared to other products that may not sell as well. I know that may sound challenging to newbies, but that’s why keyword identification and customer service is important.

Believe me when I say “Customer Metrics” is very important to Amazon. Cancellation rates, return rates, and late deliveries will get you kicked out of Amazon faster than you can blink. Now, what if you are selling the computer repair tool kit that we mentioned earlier – let’s say it’s never been listed in Amazon until you and your competitor list it the same day and you both have other products listed in Amazon. You understand that Amazon will, by default, show the product of the seller that has sold the item first. If not, then Amazon will probably use customer metrics, price, and seller rating. That’s just a guess. Keep in mind, though, if Amazon stocks the item (via Fufillment By Amazon – FBA), then it will be listed higher by default.

customer-metrics8-7-2013

So, you can see that your level of customer service will play an impact in the “ranking” of your product. So, make sure your items are:

  • Exactly as described
  • Shipped and delivered on time

And then:

  • Respond to questions in a timely manner – within 24 hours
  • Follow Amazon policies

Try to develop a process that covers the four areas above. Even if it means starting out with one or two, you need something in place to help you maintain an efficient and effective pre and post sales support system. Doing the above AND fine tuning your keywords and keyword phrases can be the difference between Amazon success or Amazon failure.

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4 Responses to “Little Amazon Seller Tips = Lasting Amazon Seller Success”

  1. Sky

    14. Aug, 2013

    Thanks for the tips. It seems like choosing the best keywords is an important skill that keeps popping up everywhere when trying to sell online or earn passive income.

    Reply to this comment
  2. John

    14. Aug, 2013

    Great information, I had no idea that keywords were so important!

    Reply to this comment
  3. Charlotte

    29. Aug, 2013

    When you refer to products being resold, does this mean the same person is purchasing it again? Or, does it mean they are selling it to someone else?

    Reply to this comment
    • Jessie

      24. Feb, 2014

      I was wondering the same thing, Charlotte. I see this question is from Aug of last year… Does anyone have the answer?

      Reply to this comment

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