Selecting The Right Domain Name Now May Help You Cash In Later

Selecting The Right Domain Name Now May Help You Cash In Later

Posted on 14. Jun, 2013 by in Archived Post

Choosing the right domain name is, without a doubt, one of the most impacting decisions you will make in the early stages of your business. Why? Because the domain name truly is a part of your brand and will certainly appear on nearly all of your marketing materials.

Please keep in mind that your important keywords (remember, you will identify your critical keywords using the Google Keyword Tool and Market Samurai or Long Tail Pro) will be used in your domain. Why? Because of how Google ties text  advertisements and indexed websites to the search terms that users enter.

Although Good can index the content of millions of websites and can also find certain searched words in web pages, it is still the domain name that helps Google when it comes to relevancy. For example, if a user searches for “blue widgets” and the domain name has those keywords in it, to Google that’s a strong indication that the website may contain relevant information for the searcher. Google will also take the extra step of highlighting (in bold) the search terms each time they appear. For you, that means your domain name may appear in bold when listed in Google as a result of a search term that matches.

Google Penguin Updates and Exact Match Domains

There is one catch, though. Exact match domains (EMDs) with low-quality content were targeted by Google last year in an effort to crack down on spammy sites showing up in their search results. Let’s say you owned a website named “bluewidgets.com”, but you fill the web pages with useless crap. You did your research and noticed the Google “Local Search Results” would translate into a decent amount of traffic if you SEO’ed your site just right. Lo and behold, after a period of time, your site ends up on the first page of a Google search result for “blue widgets”. Things are going good as your site is on cruise control. Your making good Adsense and Amazon commissions. Then, BOOM!!!! Your site slides down the search results pages until its nowhere land. EMD-centered websites with low-quality content will suffer…..and rightfully so. Don’t blame Google…..blame the site owner.

What If BlueWidgets “.com” Is Taken?

Now, let’s say you are ready to purchase a domain (from Bluehost, of course…..wink, wink), but it’s taken. You really wanted a “.com”, but Big Dave (that’s me) snapped it up instead. There’s a few things you can do….

1. Buy the domain name as a .net or another TLD (top-level domain)
2. Change the order of your keywords in the domain name
3. Contact the owner of the domain name and determine their interest in selling it for a reasonable price

The idea is to identify as many keyword combinations as you can prior to searching for a domain name.

Beware Of Trademarks

You should also make sure the name does not infringe on any existing trademark. You can find this out at http://tess2.uspto.gov. Just keep in mind, the norm is names that are unique in a certain market will more than likely be protected. Whereas, descriptive names probably are not protected. Be sure you check into this…

Once your business has gathered some steam and is making you money on a monthly basis, if you choose to, you can sell your website for a nice price. There are sites that you can go to for help in determining your site’s value, but in a nutshell, the value is 5 – 10x the monthly income from the site. For example, if your site is pulling in $100 a month, then you can probably find someone will to buy it for somewhere in the range of $500 – $1000. That’s just a rough estimate and for those that are looking for a quick sell.

Next Steps:

1. Mix and match your keywords – find as many combinations as possible
2. Check for possible trademark issues
3. Go to Bluehost (you can use the Bluehost link on the right-hand side of this page) or to any other reputable web host and purchase your domain name

Tags: , , , , ,

32 Responses to “Selecting The Right Domain Name Now May Help You Cash In Later”

  1. VahnCross

    14. Jun, 2013

    I agree. Easy access domain names usually get more traffic. Complicated domain names rarely get high traffic count because people don’t understand them or they’re hard to remember. Including numbers aren’t a really good idea to add to domain names too in my experience.

    Reply to this comment
  2. James

    14. Jun, 2013

    Do you think a “.net” is good enough? I think “.nets” have a certain stigma attached. Whenever I see a site with a “.net”, I automatically assume it isn’t going to be high quality.

    Reply to this comment
    • VahnCross

      15. Jun, 2013

      Hi James!

      Actually, it really doesn’t mean if it ends in “.net” it’s not high quality.

      Sites ending in “.net” mean that they’re from a tech-based company, “.com” for business companies, and “.org” for non-profit or charity sites.

      I know a lot of sites ending in “.net” are receiving a lot of traffic because of the content they deliver.

      Hope this helps. 🙂

      Reply to this comment
      • John

        20. Aug, 2013

        Hi Vahn,

        The point isn’t that .net sites are always bad, rather that the public perception is such. Certainly something to keep in mind, as you don’t want to lose traffic because they see a .net!

        Reply to this comment
  3. Sky

    16. Jun, 2013

    Agreed! Choosing a good domain name is vitally important but it’s one area I always struggle with, particularly as I work on setting up some niche sites.

    Reply to this comment
  4. BreatheOut

    18. Jun, 2013

    What I find annoying about choosing domain names is that some domain names that you choose seem to be always taken but you later find out that these sites are inactive for many years.

    Reply to this comment
    • Big Dave

      Big Dave

      18. Jun, 2013

      Probably taken by squatters that are hoping to make a profit on them…..remember, keyword variation can help in expanding your choices of domain names.

      Reply to this comment
      • shawn

        12. Jul, 2013

        Dave, I did not understand .. Squatters ?? How does it work>

        Reply to this comment
        • Big Dave

          Big Dave

          13. Jul, 2013

          Hi Shawn,

          Squatters/Cybersquatting is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. Definition was taking from Wikipedia….

          Reply to this comment
          • Shawn

            14. Jul, 2013

            Thanks I get it… Its on similar lines of urban sqatters…

    • Sky

      24. Aug, 2013

      Agreed, so frustrating! I hate when I think up the perfect domain name only to find it taken but inactive.

      Reply to this comment
  5. SharonJ

    18. Jun, 2013

    Do you think the length of the domain name matters? Is it better to be short and sweet or longer and contain the keyworsd?

    Reply to this comment
    • Big Dave

      Big Dave

      19. Jun, 2013

      Long domain names can be difficult to remember UNLESS it’s truly a memorable and catchy name. Just keep in mind, your keywords need to be in the mix…

      Reply to this comment
    • VahnCross

      19. Jun, 2013

      I think it only matters a little. Length plays only a small part in making a great domain name. Example, the domain of this blog is long but it’s easy to search for it in the search engines and it’s quite easy to remember. Even short domains don’t work out great when they’re forgettable.

      Reply to this comment
  6. Alissa

    20. Jun, 2013

    Although, a long domain name might be hard to fit on a business card! 🙂

    Reply to this comment
  7. BreatheOut

    20. Jun, 2013

    I’ve been searching some sites and what do you think is the cheapest domain name provider on the web? I’m thinking of making my own website with reviews but I’m still thinking of my budget on my domain. Thanks!

    Reply to this comment
    • Big Dave

      Big Dave

      23. Jun, 2013

      BreatheOut, have you checked with GoDaddy, namecheap, or 1and1?

      Reply to this comment
    • McKenna

      25. Jun, 2013

      I would personally avoid GoDaddy – I’ve read a lot of negative things about them and have had negative experiences in the past. There’s plenty of other sites out there that offer super cheap domain names.

      Reply to this comment
  8. SharonJ

    23. Jun, 2013

    I used to use 1&1, but I switched to godaddy – godaddy offers free domain names with hosting.

    Reply to this comment
  9. nomansalehzada

    06. Jul, 2013

    Hi, nice article, would it be advisable to get free hosting with a purchased domain? Especially when you are not in a position to pay for the hosting in start of any business?

    Reply to this comment
  10. Rebecca

    12. Jul, 2013

    How much do domain names usually cost?

    Reply to this comment
    • Big Dave

      Big Dave

      14. Jul, 2013

      Rebecca,

      The cost varies from $1.99 and up….it depends on several factors such as the “popularity”, demand, extension (.com, .net, .biz, etc.).

      Reply to this comment
  11. Natalie Thom

    12. Jul, 2013

    I struggle with choosing the right domain name as I want something a little quirky that represents what I’m doing well… But I don’t want it to sound dumb or for me to change my mind about it later on.

    Reply to this comment
    • Big Dave

      Big Dave

      13. Jul, 2013

      Natalie,

      Take your time in choosing your domain name….making the right choice will have a lasting positive impact on your business rather than the wrong choice that will have a lasting negative impact.

      Reply to this comment
  12. Peter

    13. Jul, 2013

    I am not very sure if my domain name is making sufficient impact to drive my business. Is there a way I can know, or analyze

    Reply to this comment
    • Big Dave

      Big Dave

      14. Jul, 2013

      Peter,

      The domain name alone probably will not have that much of an impact unless it’s a recognizable brand….how to determine if it’s having an impact on your business would be difficult as well.

      Reply to this comment
  13. Rebecca

    20. Jul, 2013

    Why is blue host good? Or do you do business with them?

    Reply to this comment
  14. Ali Raza

    21. Jul, 2013

    Yeah will try that , hope that will turn out good, Thanks for sharing

    Reply to this comment
  15. Zuri

    14. Aug, 2013

    Is cybersquatting as bad as it sounds? I think the term makes it sound like something negative, but I think it’s smart for anyone skilled in forecasting. It’s a lot like buying stock. You purchase something for small change, in hopes of making a big cash out later.

    Reply to this comment
  16. John

    20. Aug, 2013

    Thanks Dave! I never would have thought to include SEO concepts within the domain name!

    Reply to this comment
    • Charlotte

      20. Aug, 2013

      You know John, I hadn’t thought of that either. It seems we need to think about traffic and SEO from day one! I’ll keep that in mind going forward.

      Reply to this comment

Leave a Reply

Copy Protected by Chetan's WP-Copyprotect.
Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On LinkedinCheck Our Feed