Two Tools That Will Be At The Core Of Your Online Success

Two Tools That Will Be At The Core Of Your Online Success

Posted on 28. May, 2013 by in Archived Post

You will hear this from me time and time again. Regardless of the type of online business you plan to start, it is extremely important to determine early on if there is a market for what you intend to sell. You will also need to determine if there is a company that has cornered the market you will be entering. What’s the easiest way to do this? Google Insights and The Google Keyword Tool.

Just get used to hearing the word “keywords” as it will play a major role in the development and success of our online venture(s).  In a nutshell, keywords will be at the core of your online success. You need to grasp the meaning, importance and relevance of “keywords” now. And, you will need to have a clear understanding of how to effectively utilize keywords in your Search Engine Optimization (SEO) strategy as it relates to your Ebay and Amazon stores. Your online profitability depends on it.

Typically, when a user wants to search for a product or service, they will visit Google, Bing, or Yahoo and enter what they perceive as the word or phrase that best describes what they are looking for. They expect their search to return relevant results and not just gibberish. The Google Keyword Tool provides a best estimate of the number of Google searches that users are making for the relevant keywords. If there are a high number of searches then your keywords may simply be too broad and your competition will likely be high. If there are a low number of searches for your keywords, then your potential customer base may be limited. Below, you will find a very brief overview of these tools. We’ll delve deeper into both tools in a later tutorial. I simply want to give you a feel of the tools we will be using as we build your Amazon and Ebay Store and related websites, but feel free to explore a bit more until then.

To get started with the Google Insights and The Google Keyword Tool, you should sign up for a Google account.

Google Insight

To get started, visit www.google.com/trends. Here, you will see how search terms compare in terms of traffic over time as a percentage of total searches. As an example, enter your two or three most important keyword phrases (separate your search terms by commas), then set your regional options, and click the search button which is blue button with a magnifying glass on it. I entered the terms “Louis Vuitton” and “Louis Vuitton Handbags” with the “Regional Interest” set to the “United States” and time frame from “2004 – Present”. The results displayed a significant difference as the term “Louis Vuitton” dominated the trends by nearly 14x plus. And the term “Louis Vuitton” has been trending downwards since its peak in December 2011. Just keep in mind that peaks and troughs are simply a percentage of the overall searches as they are not an indication of whether the actual number of searches has grown or declined – only if the term(s) are trending or not.

Google Keyword Tool

Now, go to adwords.google.com (I would recommend that you sign in with your Google account if you haven’t already done so) and enter your keywords or terms into the “Word or Phrase” field. On the left hand side of the screen under “Match Type”, for now, deselect “Broad” and place a check in the box next to “Exact”. Using “Exact” will return queries that specifically meet you search terms or keyword or keyword phrase. All other boxes should be unchecked. Verify the tab “Keywords Ideas” is selected and then click the “Search” button.  The column “Competition” shows you how competitive each keyword or keyword phrase is. You will want to keep an eye on keywords that have “Low” to “Medium” competition.

Keep in mind the search volumes Global and Local. In short, you will want to target keywords with a volume between 5,000 and 10,000 under “Local Monthly Searches”. If you want to attract a larger audience, then for “Global Monthly Searches”, you will want numbers between 50,000 to 80,000. Of course a lot of this depends on what you are intending to market and the products price point.

Please make note these keywords and keyword phrases as they will be of use in later tutorials. So, again, explore Google Insights and The Google Keyword Tool….get a feel of how it works and be prepared to really put them to use in future “How-To’s”.

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17 Responses to “Two Tools That Will Be At The Core Of Your Online Success”

  1. MeisterC

    08. Jun, 2013

    I’ve been in SEO article writing for many years now and I use Google Keyword Tool to see the most effective keywords to gather traffic in my site. I highly recommend it. Google Keyword Tool is legit and useful.

    Reply to this comment
  2. VahnCross

    13. Jun, 2013

    Is Google keyword tool same with Article Writing Wizard (an article spinner software)? Thanks!

    Reply to this comment
    • Big Dave

      Big Dave

      13. Jun, 2013

      VahnCross,

      The Google Keyword Tool (GKWT) is not the same as the spinning software you mentioned. The GKWT is used to identify high search volume keywords – potentially profitable keywords which you can build your site around.

      Reply to this comment
  3. VahnCross

    13. Jun, 2013

    Is Google keyword tool same with Article Writing Wizard (an article spinner software)? I really like to avoid phony spinner software that delivers only mediocre qualities for articles. Can you compare Google Keyword Tool with other similar tools? Thanks a lot!

    Reply to this comment
    • Big Dave

      Big Dave

      13. Jun, 2013

      See my earlier response…..but, I would like to add that the GKWT is unique and very basic in the sense that it is created by Google. There are other tools such as Long Tail Pro and Market Samurai. Both are awesome tools, but I believe they should be used as a sort of complimentary to with GKWT. I’m going to be doing a write up on Market Samurai soon. If you want more info on Long Tail Pro, I would suggest you visit the following post: http://dumbpassiveincome.com/keyword-traffic-with-long-tail-pro-platinum/

      Reply to this comment
  4. Sky

    18. Jun, 2013

    Thanks for the info on these tools – I’ve been wondering how people figure out the best keywords to use. I’m going to play around with these two tools later.

    Reply to this comment
  5. Alissa

    21. Jun, 2013

    I am often asked to create SEO articles as part of my writing, but I haven’t had a chance to do much research on it. I also haven’t had a chance to look into it for my blog or website…. I appreciate the tools and links you have provided so far. Are we going to see more information on this topic in the future?
    Thanks!

    Reply to this comment
    • Big Dave

      Big Dave

      23. Jun, 2013

      Absolutely…..the SEO part of building your site is extremely crucial to the its success. This is a topic that we’re going to spend a good amount of time on and cover in detail. Hopefully, the info will be of benefit to you…

      Reply to this comment
  6. Mike

    12. Jul, 2013

    I found the search volumes for global and local searches to be really helpful, thanks! Where did you get that information? If the keyword is searched more than the upper bracket does it get too competitive?

    Reply to this comment
  7. John

    15. Jul, 2013

    Dave other than paying Google for premiert spots, is there any other additonal tricks one can use to feature in top 5 results?

    Reply to this comment
  8. nomansalehzada

    16. Jul, 2013

    Very informative one , would like to learn more about SEO

    Reply to this comment
  9. Mike

    18. Jul, 2013

    You seem to strike a really good balance in your blog posts between being SEO rich but not overdoing the keywords too much. I don’t even pick up that you’ve used SEO techniques.

    Reply to this comment
    • Big Dave

      Big Dave

      19. Jul, 2013

      Actually, I have hardly used any SEO on this blog….for my portablewasherdryercombo.com, I did utilize some SEO. Not much, though…

      Reply to this comment
  10. Matt

    18. Jul, 2013

    Google keywords have really saved my butt when it comes to making my content just right. Often I use the tool only to realise that i’ve been way to obvious and my content is too competitive to get any kind of ranking on the page.

    Reply to this comment
  11. Hassnain

    21. Jul, 2013

    Well first time i come across such a detailed information about these tolls, i have only knew little about them, Thanks for sharing your thoughts

    Reply to this comment
  12. John

    21. Aug, 2013

    Thanks for the information about these tools. I’ll have to keep them in mind!

    Reply to this comment

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  1. A Few Pointers To Increase Your Ebay Sales Even As An Ebay Newbie | Make Passive Income Blog - From Evolution To Execution - 30. Jun, 2013

    […] Your Title – Remember the article “Two Tools That Will Be At The Core Of Your Online Success”? In that article, I discussed the importance of the Google Keyword Tool and how it can help you […]

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